BE Studio Social & Digital Controller

The Role

BE Studio Social & Digital Controller

We’re looking for a versatile and commercially minded Social & Digital Controller to join ITV’s BE Studio team on a 6 month fixed-term basis.

Reporting to the Director of BE Studio, you’ll work alongside the Partnerships Controller, Ad Funded Entertainment Controller, Sponsorship Controller, and ITV Creative Commercial to help deliver BE Studio targets.

This is a highly collaborative and multi-faceted role that will see you operating across multiple areas of the business. You'll be client-facing, developing partnerships with third-party platforms, while also coordinating with a wide range of internal stakeholders across departments. You’ll be deeply integrated with the wider ITV Commercial and BE Studio teams.

To succeed in this role, you’ll need a broad knowledge of what ITV has to offer across its many audience touchpoints, and a sharp eye for creating effective communications, through both bold ideas and seamless delivery.

The team

Our vision is to be More Than TV, building upon ITV’s unique and winning combination of creativity and commercial strength, driven by investment in data and technology. The ITV Commercial team is responsible for bringing in the £1.9bn worth of advertising that helps fund ITV's programming.

However, our Commercial team isn’t just about advertising sales jobs, we also have BE Studio who is responsible for building brand activations around ITV programmes and channels using TV sponsorships, secondary programme partnerships, content, product placement, digital integrations and ad funded programming to build advertising campaigns for ITV’s clients.

Responsibilities:

• Establish relationships and build up an understanding of non-ITV platforms from a content partnerships perspective – e.g. X, Global/DAX, YouTube, Facebook, Snap, TikTok and other emerging or established digital platforms
• Create commercial frameworks and parameters for operating on non-ITV platforms including negotiation of annual monetisation agreements
• Work closely with the Head of YouTube Sales and the Trading Controller responsible for Pause Ads to identify, cost and manage, BE Studio opportunities
• Act as BE Studio lead on cross departmental projects and innovation initiatives
• Lead partnerships on ITV-owned platforms (e.g. ITVX, show companion apps, and websites), identifying the commercial viability of editorial content and creating new advertising and partnership opportunities
• Collaborate with the Digital Editorial and Zoo55 teams across genres including Sport, Entertainment, Reality, Soaps, and Weather
• Work with broader BE Studio team to scope digital aspects of a partnerships campaign including setting costing guidance
• Support the Partnership & Sales teams to sell through BE Studio campaigns from a digital perspective
• Manage the P&L for Digital Partnerships and work with the Sponsorship Controller, Ad Funded Entertainment Controller and Partnerships Controller on the overall Partnerships P&L
• Seek out innovation within the digital space for ITV to explore as potential creative partnership solutions
• Establish in market and grow the new Digital Ad Funded Entertainment proposition
• Be a spokesperson for ITV and BE Studio’s social and digital offering including speaking on panels and attending events
• Lead a team of four: 1 x Partnerships Manager, 1 x Partnerships Exec, 1 x Social Producer, and 1 x Digital Designer
  

Skills you’ll need (minimum criteria)

• Extensive experience with ATL advertising campaigns, including digital and social content solutions for advertisers
• Strong understanding of the TV, digital and media landscape
• Excellent project management skills, with experience managing complex, cross-functional campaigns
• A track record of crafting and pitching successful advertising solutions to clients and agencies
• Ability to work both independently and collaboratively across multiple departments
• Excellent written and verbal communication and presentation skills
• Experience working with analytics and business intelligence teams to derive insights and make data-driven decisions
• Strong strategic, process-oriented and creative skillset
• Passion for ITV content and enthusiasm for TV and media
• Prior experience in the media industry is preferred
  

Other things we’re looking for (key criteria)

• Smart, insightful, curious and proactive
• Personable and collaborative- comfortable working with clients and internal stakeholders at all levels
• Good knowledge of creative processes, media effectiveness and comms planning
• Excellent attention to detail and a commitment to high-quality delivery