Campaign Manager (6 months FTC)

The Role

The team

ITV Studios creates and owns some of the world’s biggest and most valuable entertainment brands, working in close partnership with broadcasters, platforms and production teams to bring them to audiences. Alongside partner-led activity, ITV Studios also plays a role in areas such as social channels, B2B communications and broader brand and industry storytelling.

The role

This role is part of the Consumer marketing team in ITV Studios that drives commercial growth by turning fans into customers. The primary outcome is to own and develop an end-to-end view of each priority title, to deliver outstanding launch and series performance.

The Campaign Manager will map, manage and organise activity across the full lifecycle of a show, from early planning into production, then building to launch, broadcast of the series and growing/sustaining performance. By bringing together partner marketing plans alongside Studios-led activity, the role creates a shared roadmap that gives stakeholders clarity on what is happening, when, and how different activity connects.

The focus is on alignment, structure, galvanising teams across the business, planning and executing campaigns that deliver agreed outcomes and telling the story of success. This role ensures teams are joined up, opportunities are identified early, and momentum is sustained over time, while capturing insight that can inform future launches and partnerships.

Main responsibilities

• Bring together all activity relating to priority UK entertainment titles into a clear, end-to-end campaign view, spanning planning, launch and sustain.
• Work with production teams, broadcasters, partners and ITV Studios stakeholders to map activity across the full lifecycle of each show.
• Combine partner-led marketing activity with ITV Studios-led activity (including social and B2B communications) into a single, shared roadmap.
• Provide structure and clarity around timings, dependencies and priorities, ensuring stakeholders have visibility of what is happening and when.
• Actively review existing plans to identify gaps, missed opportunities or areas where activity could be strengthened.
• Develop and propose additional campaign ideas or tactical activity to address gaps, working within agreed budgets and approvals.
• Support early planning by helping identify opportunities, risks and gaps across the campaign lifecycle.
• Facilitate focused, well-structured cross-team discussions that support alignment and reduce duplication.
• Ensure activity is considered beyond launch, helping teams think about sustain, momentum and longer-term impact.
• Act as a consistent point of connection between production teams, broadcasters and ITV Studios, supporting effective collaboration.
• Own and implement ITV Studios-led campaign elements where required, coordinating delivery and ensuring activity lands to plan and budget.
• Track key moments, learnings and outcomes across campaigns to build a clearer understanding of what works.
• Capture insight and learn to inform future launches, ongoing partnerships and repeatable campaign approaches.
• Support the development of a scalable campaign framework that can be applied across the wider entertainment slate.

Skills you’ll need (minimum criteria)

• Strong experience delivering and coordinating campaigns or launches ideally within TV, streaming or entertainment.
• Proven ability to manage complex projects with multiple stakeholders and moving parts.
• Experience bringing together marketing, PR, social, talent and production activity into a clear, joined-up plan.
• Experience working with recognised brands, IP or entertainment titles is desirable.

Other things we’re looking for (key criteria)

• Good judgement and the confidence to sense-check plans, highlight risks and suggest improvements.
• Comfortable influencing and aligning stakeholders without direct line management.
• Highly organised, with the ability to manage timelines, priorities and dependencies.
• Collaborative working style, able to build trust quickly across teams and partners.
  Clear communicator, able to explain plans and thinking simply and effectively.
• Able to balance strategic thinking with practical delivery.
• Interested in learning what works and applying insight to future campaigns.