Campaign & Partner Marketing Executive (6 months FTC)

The Role

The role

This role sits in the M&E Marketing team and plays a vital role supporting the development of full funnel marketing campaigns which drive business KPIs across Broadcast and Streaming.

The Campaign & Partner Marketing Executive will be responsible for owning and supporting campaigns or activity that leverages our brand and priority content, in order to drive marketing outcomes, ensuring ITV remains relevant, talked about and ultimately, watched by millions every day.

The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery and Publicity teams, to help develop best in class campaigns rooted in consumer insight. A close working relationship with production teams and key internal stakeholders will also be vital, building marketing’s influence and ensuring our content is leveraged to maximise effect.

A passion for both creativity and effectiveness will be key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.

Main responsibilities

• Develop clear and effective campaign briefs, constructing single-minded briefs rooted in insight about the content, brand, audience, market and culture to create strong foundations for marketing activity. Ensure briefs clearly articulate the content proposition using our NST framework.
• Collaborate across various teams to deliver campaigns, working closely with colleagues in Media, Creative, Strategy, Delivery and Publicity to develop activity from inception through to final analysis across paid, owned and earned channels.
• Champion innovative and distinctive marketing work, supporting a culture of innovation across media and creative and encouraging bold, conversation-driving campaigns that generate buzz for ITV content.
• Monitor market and competitor performance, analysing brand, market and competitor activity and proactively recommending improvements to strengthen campaign effectiveness.
• Build strong relationships with commissioning teams, partnering with ITV genre commissioning teams to ensure clear and focused NSTs sit at the heart of briefs and, where appropriate, supporting the development of editorial hooks that marketing can amplify.
• Ensure alignment with ITV’s brand positioning, working closely with the Brand team to ensure marketing activity reinforces ITV’s TOV and TNPLI platform.
• Support the delivery of the Partner Experience programme, working with the Partner
• Marketing team to unlock opportunities that bring key distribution partners closer to ITV’s content and brand.

Skills you’ll need (minimum criteria)

• Experience or exposure to building collaborative relationships within a fast-moving, matrix environment, with the ability to work with peers across multiple PODs to create best-in-class marketing activity.
• A true multitasker, able to juggle multiple projects simultaneously while maintaining an appetite to learn and grow.
• Evidence of the ability to analyse trends and data to understand viewer behaviour and use these insights to shape marketing activity.
• Experience supporting the development of creatively impactful cross-media campaigns that spark and maintain conversations, excite audiences, and drive viewing.
• Strong communication skills, with the ability to clearly articulate concepts, give constructive creative feedback, and excite others about ideas and plans.
• Evidence of the ability to grow stakeholder relationships, listen effectively, and defend a proposed approach, including using data to support rationale.
• Understanding of media types, including digital and data-driven marketing techniques and experience working with media or creative agencies.
• Knowledge of the UK TV marketplace and ITV’s position within it, including awareness of the latest changes in viewing trends and content discovery.

Other things we’re looking for (key criteria)

• A team player who contributes positively to a collaborative environment.
• Awareness of current viewing trends and audience behaviours.
• A results-driven mindset and enthusiasm for learning and growth.
• Ability to multitask and prioritise across projects while maintaining accuracy.