Creative Partnerships Manager
The Role
12 month fixed term position
This is a great opportunity for an experienced individual with a background in either creative agency, media owner, in-house team or similarly fast-paced creative commercial environment, developing integrated campaigns across a range of brands and sectors.
You will help the team come up with big ideas that live across all ITV platforms including but not limited to linear, ITVX, emerging platforms and beyond.
The Role about building brilliant integrated campaigns through creative brand partnerships. You will also help to create compelling concepts, scripts and pitch presentations that bring ideas to life and sell them with clarity, creativity and maximum impact. You will play a crucial role in helping us build a great reputation for the Creative Partnerships team and helping us achieve greater creative recognition - both internally at ITV and externally with agencies and clients.
Key responsibilities:
- Taking a clear brief and ensuring you understand what’s required
- Developing high quality partnership campaign ideas while working to deadlines
- Understanding our client’s key business challenges and thinking of a strategic way to integrate the brand with ITV
- Building a good understanding all ITV platforms and understanding how a brand can activate a creative idea at each of those touchpoints (e.g. sponsorship idents, partnerships that use show IP to activate on and off-air, in-show integration (product placement), working with talent, branded content, digital/social channels)
- Building a good understanding of all ITV shows and how to hook different brands into those shows and their format points
- Collaborating across various vertical teams and departments on every brief
- Capturing your thinking to align with set strategy)and presenting ideas internally and externally (agencies and clients) with clarity and enthusiasm
- Good commercial understanding that ideas have to drive revenue for ITV
- Working with internal and external production teams where needed to bring your ideas to life
To be considered for this opportunity you will need to demonstrate the following skills:
Minimum role criteria:
- Ability to develop creative campaign ideas and build a compelling partnership around it with a clear understanding of how creativity can drive results and brand fame
- The ability to translate strategy, audience insight and brand objectives into clear, compelling creative territories and campaign ideas.
- Excellent presentation and storytelling skills, with the confidence to pitch ideas clearly and persuasively to internal teams, agencies and clients.
- Strong project management and organisational skills, managing multiple briefs, stakeholders, timelines and deliverables.
- Demonstrable copywriting and scriptwriting skills and the ability to adapt ideas across different formats, audiences and platforms.
- High-quality administrative and deck-building skills, particularly in Google Slides, with the ability to create clear, well-structured and visually engaging creative pitch documents.
ITV strongly encourages applications for this role from candidates with a disability and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you have a disability, we’ll guarantee you’ll get to the next stage*.
(minimum criteria above)
The key role criteria (additional skills) is as follows:
- You will have/build a strong knowledge base of ITV products, programmes and platforms and keep up to date with ITV’s programming, products and evolving commercial offering
- Understand how to build integrated partnerships across sponsorship, programme IP, product placement, talent and branded content.
- You will champion creativity by producing brave ideas and clever activations of those ideas no matter what the brief/opportunity is.
- You will work specialist teams and stakeholders across ITV
- Excellent knowledge of TV market and other media
We are aiming for the successful candidate to join us on or around 28 September 2026
ITV is for everyone.
We create and showcase content by, with and for everyone, connecting and reflecting modern audiences. We are committed to championing diversity, equity, and inclusion across our organisation and in everything we do.
As part of this commitment, we actively encourage applications for this role from candidates who are Deaf, Disabled and Neurodivergent, People of Colour, and candidates from working class backgrounds. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage*.
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Click the button below to find out more about applying with a disability.
*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Your impact sends ripples
ITV offers some great rewards and benefits including:
- Flexible working with a range of options
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Corporate Teams
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It starts with a simple love of television. Watching it, creating it, talking about it. Whether it’s daytime or primetime, for downtime or anytime.
We’re inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us.
Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.
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