CRM Analyst
The Role
The role
The CRM Team looks after everything from email, mobile notifications, and targeted VOD campaigns (content trailers). This CRM Analyst role is designed to ensure we are testing and learning long-term as well as from each individual campaign. They will create and maintain reporting of CRM, VOD & digital activity across our campaigns and always-on channel health activity, working collaboratively with the Insights and Data teams to improve our audiences and measurement. They will be responsible for collating data, but most importantly delving into the details to translate it into tangible insight which can improve our future output and effectiveness.
Key Responsibilities
- Understand ITV’s viewers through data and insight
- Work with internal and external teams, agencies and suppliers to ensure the successful delivery of all CRM and VOD campaigns.
- Analyse previous campaign performance and draw meaningful insights which can feed, inform and shape subsequent campaigns, across audiences, creatives and content
- Track performance of our automated journeys, gaining an understanding of the total user journey and identify areas for optimisation
- Use 1st party data as well as 3rd party data to understand and recommend best practice across CRM, AV and wider media
- Update all reporting dashboards, including VOD campaign results and CRM Health Metrics, visualising and centralising all data sources
- Handle raw data to create required reports
- Monitor the effectiveness of CRM and VOD activity and guide the team towards optimisations which increases impact on KPIs
- Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media
- Set up, test and analyse results to bring insight to campaign strategy
- Monthly and quarterly performance reporting across the team
- Support monthly and annual forecasting for CRM & VOD activity across key KPIs
Skills you’ll need (minimum criteria)
- Experience in a data-led digital marketing, performance-driven environment
- Previous experience in an customer analysis or marketing insight role
- Highly data-literate with proven experience interpreting data to aid decision making and make recommendations
- Proven competence and familiarity with spreadsheet software (e.g., Excel, Google Sheets) for data handling and analysis
- Experience visualising data in an engaging way
Other things we’re looking for (key criteria)
- Motivated and organised to deliver work to a high standard and to deadlines
- Meticulous attention to detail, able to spot anomalies and find solutions
- Highly collaborative, working comfortably within a complex matrix environment and with a range of stakeholders
- Able to take the initiative and work independently, with a can-do, get things done approach
- Continuously thinking ahead, identifying and flagging any issues before they arise
- A passion for TV, ITV and its role in popular culture
- Familiarity and knowledge of marketing systems and analytics tools (e.g. Tableau, Amplitude, Looker, GA4, Braze (desirable))
ITV is for everyone.
We welcome applications from individuals of all backgrounds, including People of Colour and Deaf, Disabled, and Neurodivergent people.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Click the button below to find out more about applying with a disability.
*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Your impact sends ripples
ITV offers some great rewards and benefits including:
- Flexible working with a range of options
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Corporate Teams
Working smart and working fast, we’re behind the most talked-about brands. Discover more about the teams making sure everyone at itv has a life outside of work.
What is the magic of ITV?
It starts with a simple love of television. Watching it, creating it, talking about it. Whether it’s daytime or primetime, for downtime or anytime.
We’re inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us.
Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.
ITV is for Everyone.
We create and showcase content by, with and for everyone, connecting and reflecting modern audiences. We are committed to championing diversity, equity, and inclusion across our organisation and in everything we do.
As part of this commitment, we actively encourage applications for this role from candidates who are Deaf, Disabled and Neurodivergent, People of Colour, and candidates from working class backgrounds.
London
ITV White City, 201 Wood Lane, London, GB, W12 7RU Find us