Cultural Strategy Executive

The Role

Cultural Strategy Executive

We are looking for a Cultural Strategy Executive who is culturally curious, with a passion for media to join our London based team on a permanent basis.

This role sits within ITV Commercial’s Client Strategy team and has two functions . Firstly to support the creation of our proprietary research, and secondly to draw upon your research knowledge and insight to inform .

As Strategy Executive, you will work across multiple projects, categories and brands. It’s a dynamic role where no two days will be the same, so you’ll need to be able to self-motivate and work well under pressure but also be proactive and get stuck into wider team life.

You’ll embrace the chance to share your opinions with a variety of people, from sales teams to agency people and clients. You’ll enjoy researching and using insight to help you get to a point of view that ultimately influences the way advertisers engage with ITV.

The team

Our ITV Commercial team is responsible for bringing in the £2bn worth of advertising that helps fund ITV's programming. ITV Commercial works with over 2000 advertisers to help them create campaigns that cut through competitive clutter, harness popular culture, build credibility, drive fame for their brands and transformational results for their businesses.

The Client Strategy team sits within the ITV Commercial division and has an overall remit to help ITV build closer and more strategic relationships with its advertisers. We do this by leveraging our deep understanding of ITV’s mainstream audiences to support the broader commercial team by developing creative briefs, working with internal and external experts to develop thought leadership and driving an effective agenda.

Responsibilities:

• Helping build, shape and eventually co-lead research into ITV’s mainstream audiences - using qualitative, ethnographic, semiotic and quantitative research techniques.
• Distilling large qualitative and quantitative data sets into simple strategic direction for brands and for ITV.
• Contributing compelling insights to creative and sponsorship briefs, that result in great creative work. Working closely with our creative strategists and creative teams.
• Contributing to ITV Media’s Pop Theory newsletter - a monthly newsletter exploring shifts and trends in mainstream popular culture.
• Presenting thought leadership pieces to advertising clients and agencies (with wider team support)
• Keeping on top of the latest insight reports and thinking, and sharing these with the team.

Skills you’ll need (minimum criteria)

• Previous experience in a cultural insight/market research agency or insight role with a media owner, media/creative agency or brand.
• Ability to generate compelling insights from primary and secondary research
• Experience with analysing qualitative and quantitative data or culturally-led (semiotics/ cultural analysis) research

Other things we’re looking for (key criteria)

• Curious, insightful, magpie-like appreciation of people and culture and a genuine love of popular culture and TV.
• The ability to present your work with confidence and passion to clients or agencies.
• Experience with conducting in depth interviews, online communities or writing surveys.
• Collaborative and comfortable working in multi-disciplinary teams.
• Comfortable ‘in the grey’ i.e. we won’t always get the clearest briefs, we won’t always have time to approach something in a purist research way – you will need to be agile, commercial and adaptable.