DAM Manager (Viewer and Marketing)
The Role
The role
We are looking for a hybrid thinker to own the "connective tissue" of our marketing department. You will be responsible for our Digital Asset Management (DAM) and related ecosystem, but your role goes far beyond organizing files. You are supporting our marketing content supply chain—using Business Analysis to identify friction and elements of Product Management to build seamless, AI-integrated workflows that get our promotional material to market faster than ever.
Main responsibilities
- Asset Lifecycle Management: Overseeing the end-to-end lifecycle of digital assets (from social media to TV) and defining metadata schemas and taxonomies to ensure assets are discoverable and ready for automated orchestration.
- Workflow Optimization & Analysis: Mapping existing marketing workflows to identify bottlenecks, translating marketing needs into technical requirements for engineers, and using data to justify automation.
- Product Evolution & Change Management: Collaborating with MarTech engineers on the DAM roadmap, leading Scrum ceremonies, and driving user adoption through training and AI integration.
- Stakeholder Management: Owning the relationship with user groups to gather feedback and acting as the "connective tissue" between Creative, Marketing, and Technical teams.
Skills you’ll need (minimum criteria)
- Platform Expertise: Demonstrable experience with DAM or large-scale CMS platforms (e.g., Adobe Experience Manager, Bynder, OrangeLogic, Contentstack, etc.).
- Business Analysis: The ability to map "as-is" processes, write user stories, and troubleshoot technical implementations.
- Agile Methodology: Experience working within a Scrum framework and leading ceremonies.
- Marketing Context: A proven track record of working within or closely with a Marketing department.
- Technical Translation: The ability to translate complex marketing needs into clear technical specifications for engineering partners.
Other things we’re looking for (key criteria)
- The "Hybrid" Mindset: A systems thinker who sees the entire ecosystem rather than just individual tasks.
- Self-Starter Attitude: A self-taught problem solver who dives into new tools without waiting for a manual.
- Communication Mastery: A "Bridge Builder" who is fluent in the languages of Creative, Marketing, and Engineering.
- Efficiency Driven: A "Bias for Action" with a restlessness for the status quo and a desire to find incremental gains in efficiency.
- Change Agent: Someone who doesn't just launch tools but focuses on Change Management and driving best practices across the organization.
- AI Curiosity: An interest in exploring and integrating AI into content distribution workflows.
ITV is for everyone.
We create and showcase content by, with and for everyone, connecting and reflecting modern audiences. We are committed to championing diversity, equity, and inclusion across our organisation and in everything we do.
As part of this commitment, we actively encourage applications for this role from candidates who are Deaf, Disabled and Neurodivergent, People of Colour, and candidates from working class backgrounds. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage*.
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Click the button below to find out more about applying with a disability.
*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Your impact sends ripples
ITV offers some great rewards and benefits including:
- Flexible working with a range of options
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Corporate Teams
Working smart and working fast, we’re behind the most talked-about brands. Discover more about the teams making sure everyone at itv has a life outside of work.
What is the magic of ITV?
It starts with a simple love of television. Watching it, creating it, talking about it. Whether it’s daytime or primetime, for downtime or anytime.
We’re inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us.
Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.
London
ITV White City, 201 Wood Lane, London, GB, W12 7RU Find us