Data Analyst, Commercial Insights

The Role

The team

ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our digital transformation strategy. The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive for us? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD to offset declines to Linear? Whatever the question, the ITV Insights Group is here to lead the business to its most successful future by putting insight, powered by research and data, at the heart of every key decision.

The role

We are seeking a Data Analyst to join the ITV Insight Group’s Commercial Insights team. The analyst will work closely with both members of the Commercial Insights team and analysts from across the wider ITV Insights Group to optimise, accelerate and identify new opportunities for the provision of TV & Advertising Market Intelligence, industry-leading market research and analysis that champions the role of ITV and TV media to the ITV Commercial teams.

The analyst will also be expected to work closely with stakeholders from across ITV Commercial, providing the Partnership Sales, BE Studio, Trading, Client Strategy and Planning teams with the requisite analytics support to best enable them to demonstrate the effectiveness of advertising across ITV’s portfolio of TV Channels and digital platforms. Key elements of the role will therefore include:

Responsibilities:

• Provision of accurate and insightful analysis on how our shows, channels and services are performing among our viewers and in a competitive context.
• Communicating insight to stakeholders from across ITV Commercial.
• Promoting and embedding data experimentation and innovation within the ITV Insight Group and ITV Commercial to drive revenue for the business.
• Analysing complex datasets (Barb, ITVX Server Data, historic campaign effectiveness results databases etc.) to uncover new strategic insights and commercial opportunities
• Building relationships with stakeholders and helping embed new methodologies and ways of working in decision making processes
• Building innovative analytical solutions to automate business critical regular reporting processes (monthly reports, campaign delivery tracking etc.)
• As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics.
• Collaborating with subject matter experts across a range of disciplines, including Insight Managers, Data Scientists, Analysts and Data stakeholders to drive projects forward.

Skills you’ll need (minimum criteria)

• At least 2 years experience (or similar exposure) within a data analytics role, with the ability to turn complex data into meaningful insights
• Experience using SQL to analyse large datasets on Data lakes or EDW
• Ability to create insightful analysis and dashboards
• A working understanding of how Television is measured for both Linear and Streaming
• Comfortable presenting analysis across a range of formats (spreadsheets, slide decks, reports, dashboards and email).
• Experience with data visualisation tools such as Tableau or Looker Studio
• Understanding of analytical techniques and statistical concepts
• Understanding the needs of stakeholders and finding ways to deliver on those.
• Good knowledge of ITV’s programmes, its channels, and its place in the wider media landscape

Other things we’re looking for (key criteria)

• Experience working with cloud-based platforms (preferably GCP)
• An understanding of Barb and the ability to run, analyse and provide programme viewing and historic advertising campaign delivery figures
• Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills
• Ability to work in a collaborative and cross-functional environment
• Excellent attention to detail and proactive in preventing errors
• A passionate viewer of television and an interest in the wider media landscape
• An understanding of and interest in advertising effectiveness and television’s role within this

Closing date: 5th September 2025

Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested.