Data Analyst

The Role

The team

Global Data & Insight

Our overall team vision is to deliver the best global intelligence from brilliant data sets to maximise revenue across Global Sales, Zoo 55, Brand Partnerships, Content & Production. Our purpose is to translate our data into forward-looking, meaningful, action-led creative & commercial recommendations to inform content, distribution & monetisation strategies.

Zoo 55

Zoo 55 aims to be a leading force in digital entertainment on a global scale - taking more ITV Studios brands even further into digital including YouTube channels, social media and streaming platforms, building on the existing portfolio of 200 owned and operated channels on YouTube, 28 FAST channels across 40 territories and 300+ platform feeds globally. It will exploit more of the 90,000+ hours in the ITV Studios catalogue to see a number of new channels launching across AVOD and FAST, as well as creating environments for audiences to engage with its brands on immersive platforms like Roblox, Fortnite and Minecraft.

What content is working for us? Which content should we be adding? Which audience is most commercially attractive for us? How do we optimise our content to improve dwell time? What are our competitors doing? The answers to these questions and more will enable Zoo 55 to succeed in the future, and this role needs to enable decision makers to make them well.

The role

The ultimate purpose of this role and the team is to drive business growth - enabling stakeholders to make more effective decisions which drive greater business value.

Working within the Global Data & Insights team, with a focus on Zoo 55, you will be part of shaping our understanding of key market trends and the competitor landscape, as well as a deep understanding of our own digital viewers and their behaviours by analysing first-party & market data, deriving the insights and informing the content strategy for this rapidly-growing business.

Main responsibilities

Key deliverables in the first year will include regular reporting on all our digital platforms, including FAST, building self-serve solutions and sharing insights with a range of stakeholders in a timely manner. You will also keep a close eye on competitor activity and trends, reporting back to the business and highlighting commercial and creative opportunities for Zoo 55.

• Provide insights and data to support decision-making across Zoo 55’s digital lines of business (YouTube, FAST/AVOD, Gaming) working in close collaboration with our Insights, Strategy & Commercial teams
• Report regularly on the performance of content on digital platforms and FAST channels. Build & maintain dashboards and reporting packs for our proprietary data, informing the strategic direction of this business
• Forecast business performance, involvement in target setting in partnership with Finance & Operations teams
• Use data to derive insights on viewer trends, content preferences, market developments. Oversee experimentation on content performance & optimisation
• Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner
• Work with stakeholders across the business to identify and scope both future commercial opportunities and areas for creative development
• Perform competitor/market analysis and other desk research
  

Skills you’ll need (minimum criteria)

• Solid experience of working in data or analytics, preferably with extensive media/digital exposure
• Proven track record of using data to drive direct to consumer relationships and business value
• Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
• Experience working with cloud-based platforms such as GCP (BigQuery) or equivalent
• Experience using SQL or Python to conduct statistical analyses of large datasets
• Demonstrate clear understanding of analytical techniques and experimentation methodologies
• Experience working with data visualisation tools such as Tableau, Looker Studio or equivalent
• Comfortable visualising and presenting analysis across a range of formats (reports, slides, dashboards, e-mail)

Other things we’re looking for (key criteria)

• Solid communication skills with the ability to articulate compelling narratives with data
• Keen problem solver who is able to demonstrate critical thinking
• Excellent attention to detail and proactive in preventing errors
• A passion for TV programmes and an interest in the wider media landscape