Marketing Executive - 9 months FTC

The Role

The team

This role sits in the M&E Marketing team and plays a vital role in developing lower funnel marketing activity which drives ITV business KPIs across Broadcast and Streaming.

The Marketing Executive (Conversion) will be responsible for supporting marketing activity leveraging our brand, services and content, in order to drive lower funnel marketing outcomes, ensuring that ITV remains relevant, talked about and watched by millions every day.

The person in this role will need to work closely with colleagues in our Media, Creative & delivery teams, forming an agile, matrix team (POD), to create impactful, relevant communications which resonate with viewers.

A passion for creativity and effectiveness is key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.

The role

• Support the Marketing Managers to develop lower funnel marketing campaigns that drive ‘conversion’ outcomes across acquisition, engagement and subscriptions starts.
• Work with colleagues in Media, Creative & Delivery, forming an agile, matrix team (POD) to develop conversion activity from inception through to final analysis.
• Lead the creative execution for Conversion Campaigns, working with the Marketing Managers and Creative teams to ensure our assets are impactful, maximise performance and use relevant insights to deliver on our Conversion outcomes.
• Work with the Marketing Managers and Creative team to ensure the latest performance insights and learnings are captured and embedded in future creative work.
• Support the Marketing Managers to report on and analyse Conversion marketing activity on a weekly and monthly basis.
• Work closely with the Brand team to ensure all marketing activity delivers against our brand positioning and tone of voice.

Skills you’ll need (minimum criteria)

• Solid experience working as a Marketing Executive
• Experience with paid performance media campaigns across channels such as Meta, TikTok, Display or YouTube
• Experience of working with Media and/or Creative agency
• Experience using reporting tools, such as Google Analytics, to present clear learnings and actions
• Solid experience working as a Marketing Executive

Other things we’re looking for (key criteria)

• Understanding of all types of media, with particular interest in digital and data marketing techniques.
• Strong communication skills with the ability to clearly articulate insights and concepts and excite others about your ideas and plans.
• Knowledge of the UK TV marketplace and ITV’s position within it, including the latest changes in viewing trends.
• Collaboration skills focused on matrix ways of working, understanding how to work with peers to create best in class marketing activity.