Marketing Executive, Scripted

The Role

The team

ITV Studios is a global home for handpicked individuals with the freedom to deliver the unexpected every day. With incredible shows like The Voice, Love Island, Line Of Duty, Queer Eye and Snowpiercer, we have 60+ labels in 13 countries and 90,000+ hours in our catalogue. Our Marketing team is at the heart of ITV Studios, ensuring our brands and shows get primary consideration and competitive advantage.

The role

The Marketing Executive is a key role working alongside our distribution Sales and Content teams to manage and deliver marketing projects that support the growth of scripted revenue, alongside responsibility for working with our sales team and customers across EMEA and Americas.

Main responsibilities

• Collaborate with the team to develop and execute marketing campaign plans for assigned titles, delivering end-to-end campaigns for key scripted shows, including brief writing, artwork and copy development, email building and working with agencies to develop assets and materials.
• Work with the team to deliver standout markets and festivals presence that include ITVS Drama Festival, ITVS screening events, MIPCOM, Monte Carlo and Series Mania. Working on both physical and digital events from creative briefs and submissions through to final delivery of marketing plans.
• Collaborate with EMEA broadcasters to build global partnership campaigns for key scripted brands and support with press requests and approvals.
• Create documents and sales material to support the Scripted team including:

• Sales Pitch Decks
• E-marketing
• Post-market round-up decks
• Marketing trackers as directed

• Manage scripted formats and the creation of catalogues and sales plans & materials
• Support the team on both in-person and virtual press junkets for key titles, markets and events.
• Working with the Senior Marketing Manager, lead on the creation of back catalogue promotions, working with sales to identify opportunities, implement marketing tactics to reinvigorate and promote the archive titles driving to an uplift in sales.
• Produce and edit marketing assets using Photoshop and similar design software.
• Manage ContentHub input for Scripted to ensure accurate, up-to-date marketing and asset information is available for sales and partners.
• Assist the Senior Marketing Manager and rest of the team with all projects necessary to help deliver the annual ITV Studios marketing strategy
• Support the team with some ad hoc administrative tasks as required

Skills you’ll need (minimum criteria)

• Self-motivated, proactive marketing executive with solid experience in marketing and project management who embraces a challenge and demonstrates creativity and flair, that when given a task can pick it up quickly and run with it using their own initiative.
• Experience with writing, planning and delivering marketing plans.
• Good knowledge of the international tv and content distribution industry, a clear understanding of international sales deal structures and targets.
• Experience in writing creative briefs and managing design and video production agencies on projects through to final delivery.
• Experience using Salesforce, Photoshop and other design package software.

Other things we’re looking for (key criteria)

• Strong creative and design capability
• Strong copywriting, proofreading and verbal communication skills
• Good knowledge of AI tools and how we can improve current processes
• Excellent project management, administrative & IT skills and strong organisational ability with attention to detail.
• A team player with a can-do-attitude.