Media Manager, Campaign Strategy

The Role

The role

This role is responsible for the seamless translation of our annual media strategy into high-performing individual campaigns. You will act as the vital link between high-level strategic direction and tactical delivery, creating the specific parameters and frameworks that ensure our paid and owned media activity is both consistent and effective.

Main responsibilities

• Strategic Translation: Take the annual media direction and break it down into actionable campaign-level strategies. You will create the tactical parameters and guardrails that guide media representatives within the squads.
• Campaign Coordination: Lead campaign briefings in collaboration with Marketing and Creative teams. You are responsible for ensuring that all stakeholders understand the strategic intent and that media responses align with the broader brand goals.
• Quality Guardianship: Monitor priority media activity to ensure it remains aligned with the briefed strategy. You will act as a day-to-day consultant to media specialists, reviewing responses to ensure high-quality campaign execution across all channels.
• Process Management: Navigate the campaign development process from brief to launch, acting as the guardian of execution. You will work closely with paid and owned specialists to troubleshoot issues and ensure deadlines are met without compromising quality.
• Learning & Analysis: Act as the "PCA (Post-Campaign Analysis) Champion," leading the monitoring of integrated learnings. You will turn campaign data into monthly trade analysis, identifying what worked and what didn't to inform the next brief.
• Audience Insight Application: Work with the Insights team to apply a deep understanding of ITV’s viewers to specific campaigns, identifying growth opportunities based on media behaviors.
• Trend Monitoring: Maintain a strong pulse on industry trends and challenges, providing regular updates on how shifts in the media landscape may impact current or upcoming campaigns.
• Subject Matter Expertise: Consulting with broader marketing teams (Marketing, Creative and/ or Press teams) as a media subject matter generalist.

Skills you’ll need (minimum criteria)

• Media Management Experience: Proven experience in a media role (agency or client-side), with a track record of coordinating multiple stakeholders in a complex environment.
• Multi-Channel Fluency: Strong knowledge of both Paid and Owned media channels. You should have a solid grasp of TV, Social, and CRM, and how they function together in a campaign mix.
• Analytical Thinking: Highly experienced in interpreting data and insights to inform tactical decision-making and campaign optimisations.
• Briefing Expertise: Skilled at taking a broad marketing objective and turning it into a clear, concise media brief for specialists.
• Strategic Storytelling: Proven ability to synthesise complex media structures, disparate data sources, and innovative tactics into simple, persuasive narratives (predominantly via slide-based presentations) that gain stakeholder buy-in.

Other things we’re looking for (key criteria)

• Strong Communication: The ability to build relationships and explain media concepts clearly to non-specialist stakeholders.
• Operational Agility: Thrives in a fast-paced environment and can pivot quickly when campaign priorities or market conditions change.
• Detail-Oriented: A focus on the "fine print" of execution to ensure campaign quality remains high.
• Collaborative Spirit: A curious, "can-do" approach to working within cross-functional squads to get things done.
• Tenacious & Autonomous: You are a "doer" who can take a high-level brief and run with it, capable of problem-solving to ensure smooth execution.