Media Planning Executive
The Role
The role
Are you passionate about TV, audience engagement, and campaign performance? We’re looking for a Media Planning Executive to take ownership of both the strategic planning and operational delivery of on-air promotional activities across allocated channels. From big-ticket Drama and Sport to hit Entertainment and Factual programming, you’ll act as our subject-matter expert, translating insights into bespoke media plans, collaborating with creative teams, and optimizing activity to ensure ITV content captivates the right audiences.
Main responsibilities
- Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
- Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
- Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
- Liaise with creative teams to help manage the delivery of marketing assets.
- Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
- Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
- Be responsible for factual accuracy for visual on screen presentation and continuity scripts
- Creative Make-list administration via Citrus (in house system)
Skills you’ll need (minimum criteria)
- Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
- A clear understanding of TV audience consumption trends and standard industry measurement metrics.
- Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
- An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
- Good at understanding and interpreting data to aid decision making
Other things we’re looking for (key criteria)
- Confident communication and stakeholder management skills.
- Experience working in a fast paced and dynamic environment
- Organised and able to work under pressure and to tight deadlines
- An interest and passion for media/TV/broadcast
- Flexible and able to adapt to changing circumstances
- A can-do, collaborative, get-things-done approach.
ITV is for everyone.
We create and showcase content by, with and for everyone, connecting and reflecting modern audiences. We are committed to championing diversity, equity, and inclusion across our organisation and in everything we do.
As part of this commitment, we actively encourage applications for this role from candidates who are Deaf, Disabled and Neurodivergent, People of Colour, and candidates from working class backgrounds. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage*.
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Click the button below to find out more about applying with a disability.
*There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Your impact sends ripples
ITV offers some great rewards and benefits including:
- Flexible working with a range of options
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Corporate Teams
Working smart and working fast, we’re behind the most talked-about brands. Discover more about the teams making sure everyone at itv has a life outside of work.
What is the magic of ITV?
It starts with a simple love of television. Watching it, creating it, talking about it. Whether it’s daytime or primetime, for downtime or anytime.
We’re inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us.
Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.
London
ITV White City, 201 Wood Lane, London, GB, W12 7RU Find us