Media Planning Executive

The Role

The role

This role is responsible for both planning and the operational delivery and implementation of promotional TV activities for an allocated channel/s driving marketing outcomes.

Main responsibilities

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
• Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
• Assist the DTC (Direct to Consumer) Manager with the daily execution and administration of commercial TV and VOD campaigns for key accounts, including ITV Win and ITVX Premium.
• Analyse monthly campaign performance to inform and create quarterly Post-Campaign Analyses (PCAs) across all DTC accounts, utilizing tools like Techedge/K2 and Adalyser
• Manage the preparation of booking forms, capturing all essential campaign information such as budget, durations, and channel mix.
• Oversee the administration of copy rotation instructions to the Traffic team.
• Manage DTC campaign bookings by collaborating with key stakeholders, including Commercial Operations, Traffic teams, Marketing, and Creative, to ensure campaigns go live and launch successfully.
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts
• Creative Make-list administration via Citrix (in house system)

Skills you’ll need (minimum criteria)

• Solid experience in a TV media planning role within a broadcast or media agency environment.
• Proven ability to analyse campaign performance and produce comprehensive post-campaign analysis (PCAs)
• A strong understanding of how to use BARB Techedge/K2, along with a firm grasp of the tool's capabilities
• Good at understanding and interpreting data to aid decision making
• An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
• Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
• Confident communication and stakeholder management skills.
• Understanding the process of buying Commercial TV/VOD Inventory

Other things we’re looking for (key criteria)

• Experience working in a fast paced and dynamic environment
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.
• An interest and passion for media/TV/broadcast
• Organised and able to work under pressure and to tight deadlines