Media Planning Executive

The Role

The role

This role is responsible for both planning and the operational delivery and implementation of promotional TV activities for an allocated channel/s driving marketing outcomes.

Main responsibilities

• Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
• Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
• Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
• Liaise with creative teams to help manage the delivery of marketing assets.
• Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
• Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
• Be responsible for factual accuracy for visual on screen presentation and continuity scripts
• Creative Make-list administration via Phoenix (in-house system)

Skills you’ll need (minimum criteria)

• Experience in media, marketing, broadcast or similar.
• An interest and passion for media/TV/broadcast with a strong curiosity towards TV media planning
• Confident communication and stakeholder management skills.
• Good at understanding and interpreting data to aid decision making
• Experience working in a fast paced and dynamic environment

Other things we’re looking for (key criteria)

• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.
• Organised and able to work under pressure and to tight deadlines