Media Planning Lead

The Role

The role

We’re looking for a Media Planning Lead to join our collaborative team of multi-disciplinary strategists.

This role is all about helping more advertisers realise the benefits of advertising with ITV. That could be through supporting our new business sales team in converting more first-time TV advertisers—particularly digital natives—by providing sharp strategic insight, sound implementational and campaign planning, and robust measurement frameworks.

It could also mean helping to grow more established advertisers by stretching their spend into new formats and innovative solutions, whether that’s exploring new VOD tactics or integrating branded entertainment into their campaigns.

You’ll also work closely with internal teams to help build more powerful pitch propositions—drawing on the full strength of our data tools, industry insight, and outcomes databases to create compelling, insight-led strategies.

We’re looking for a commercially minded strategist—someone who not only understands the benefits of TV but also appreciates the challenges the media landscape presents. You’ll bring experience advising clients on how best to plan, optimise and measure their media budgets, using multiple data sources and insights to craft compelling strategic stories.

With a strong understanding of measurement approaches, especially those that connect TV exposures to digital outcomes, you’ll also work alongside our measurement innovation team to help advertisers understand the true impact of their campaigns.

The team

Our vision is to be More than TV, building upon ITV’s unique and winning combination of creativity and commercial strength, driven by investment in data and technology.

The ITV Commercial team is responsible for bringing in the £1.9bn worth of advertising that helps fund ITV's programming. However, the Commercial team isn’t just about advertising sales. With an ever-changing marketplace, a multitude of new platforms and brands facing into a highly complex marketing landscape, it has never been a more exciting time to join the UKs biggest commercial broadcaster.

Responsibilities:

• Developing go to market materials, leading sessions for new to TV brands and agencies to help them understand the role that TV, and ITV, can play as part of their comms mix
• Being the “go to” comms planning expert for internal sales teams to draw upon when it comes to providing pitch support - whether that be interpreting campaign results, interrogating and leveraging audience data, or helping make sure our clients’ investment is optimised wisely.
• Supporting the wider core strategy team with strategic viewpoints that are rooted in empirical data and media planning insights
• In tune with the latest industry trends and news, you will disseminate useful information to your peers
• You will be the day to day frontsperson for comms planning in ITV commercial, supporting the strategy controller in ensuring we support the right people and the right briefs across the business. Externally you would be expected to hold a strong network and to lead strategic conversations with both clients and agencies.

Skills you’ll need (minimum criteria)

• At least 6+ years as a communications planner or strategist within a media agency, a media owner or client (or within a role that has a strong element of TV planning/strategy to it)
• Exceptional strategic thinking. Seasoned at building effective and appropriate strategies that meet client objectives and demonstrate the impact of TV
• Excellent knowledge of marketing communications best practice including key effectiveness principles both for performance and brand campaigns, and the role of TV within the communications mix and relative to other channels
• Sound knowledge of the opportunities and challenges facing the TV market
• Analytical and numerate - able to flex seamlessly between empirical data, survey data, and broader market trends and insights to create truly compelling strategic arguments.

Other things we’re looking for (key criteria)

• Excellent interpersonal and relationship building skills - able to quickly establish rapport and credibility
• Exceptional understanding of measurement frameworks (particularly outcomes) and confidence in recommending different measurement solutions.
• Some AV planning experience would be an advantage - a solid understanding of different deployment tactics such as flighting and targeting and the ability to make implementational recommendations rooted in this experience

Closing date: 7th May 2025

Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested.