Partner Growth Marketing Manager

The Role

The role

This role sits in the M&E Marketing team and plays a vital role in managing our platform partner marketing campaigns which drive ITV business KPIs across Broadcast and Streaming.

The Partner Growth Marketing Manager will be responsible for overseeing partner spend across a range of our 3rd party platforms (Amazon, Roku, Samsung, etc). Leveraging our brand, services and content in order to drive our marketing outcomes. You will also be responsible for developing, executing and managing the editorial content strategy on third-party platforms. You will collaborate closely with cross functional teams to ensure the successful promotion of our content on a range of CTV, gaming and mobile devices to deliver on our business objectives.

The person in this role will need to work closely with the P&D (Partner & Distribution) team to ensure the successful promotion of our content and drive growth on our priority platforms. A passion for viewer insight and effectiveness is key in this role, with a focus on ensuring our campaigns are cutting through in the increasingly competitive TV landscape.

Main responsibilities

• Work with the Head of Campaigns & Partner Marketing to understand the role that partner activity plays to drive business outcomes across acquisition and engagement.
• Work with the Marketing Insight team and paid media agency to ensure the latest audience, market and performance insights are embedded in all marketing briefs and activity.
• Work with colleagues in the Partner & Distribution team to ensure marketing activity is aligned with our overall distribution strategy to drive growth on priority platforms.
• Build and nurture strategic relationships with all our third-party platforms to understand best practices and performance as well as securing prime placement and coverage for ITVX.
• Regular reporting and understanding of our prominence on all platforms alongside working with the P&D team to implement and embed regular planning and review cycles with all key partners.
• Ensure that learnings are regularly captured and used to inform future activity and consistency across all areas of the marketing funnel that execute platform marketing plans.
• Work closely with the Brand team to ensure all Partner marketing activity delivers against our brand positioning and tone of voice.
• Be the content expert in the team by working with Editorial teams to ensure we are prioritising and promoting the right content to drive the greatest business value and viewing growth.

Skills you’ll need (minimum criteria)

• Highly experienced at working in a matrix environment, with a proven track record of forging powerful relationships within a fast-moving business.
• Demonstrable experience in managing upper or lower funnel marketing activities.
• Understanding of all types of media, with particular experience and specialism in digital and data marketing techniques. Experience of working with a media agency on paid media plans.
• Experience of working with a creative agency.
• Commercial acumen and understanding of how marketing can drive business performance.
• A knowledge of both the UK TV market place (and ITV’s position within it) and the Connected TV landscape.
• Strong communication skills with the ability to clearly articulate insights and performance to inform the marketing plan.

Other things we’re looking for (key criteria)

• A people orientated individual, with the ability to contribute positively to a thriving team culture.
• Understanding of the latest changes in viewing trends.
• An outcome-focused mindset.
• A true multitasker who has the ability to work to tight deadlines, prioritise projects across different Squads with high levels of attention to detail.