Project Manager - Measurement Innovation

The Role

The Team

ITV’s Outcome Measurement Innovation Team (MIT) is responsible for inventing, developing and scaling new ways to measure the business impact of TV advertising - on broadcast TV, ITVX, through sponsoring our shows and putting ads next to our content on YouTube.

As a strongly applied data team, we are deliberately sat within ITV Commercial, which is the bit of ITV responsible for selling advertising products to businesses who want to advertise. This means we work with a range of advertisers - from big, famous brands all the way to small, regional, new-to-TV or digital-first brands looking for better business performance.

Our goal for all of them is simple: create scalable ways to measure the business impact of their ads. Or put another way, to give telly ads the outcome measurement they deserve.

You can read more about our work here - http://bit.ly/4frnwRH

The Role

As the Measurement Innovation Project Manager, you’ll play a central role in managing and coordinating the delivery of client measurement projects, and support the management of supplier contracts/relationships and internal legal/financial processes.

You’ll learn the ins and outs of our measurement products, filter and prioritise requests from sales teams, work closely with our data scientists to select the right approach for advertisers, and ensure projects run smoothly from start to finish. Along the way, you’ll build strong relationships with clients, agencies, suppliers and ITV colleagues, balancing short- and long-term priorities.

You’ll also help us work better together, keep our Measurement Champions informed and active, maintain KPIs and case study libraries, and share our insights with the wider business through regular updates.

This role is for you if

• You’re interested in the relationship between ads, people and businesses
• You thrive on managing lots of things at once, with a wide mix of clients, suppliers and other stakeholders
• You can cope with messy, changeable gigs where you need to work things out and learn-as-you-go

Responsibilities:

• Learn the basics of our measurement products, their capabilities, and how they’re used
• Filter measurement requests from sales teams, managing escalations and conflicts based on capacity, client fit and requirements
• Partner with data scientists to determine the most effective approach for each advertiser
• Coordinate project delivery across internal teams and external partners, ensuring deadlines, actions and deliverables are met
• Provide feedback to product leads on improvements based on project learnings
• Manage relationships with clients, agencies, suppliers, legal and finance teams to meet commitments, keep them on side and generally get the best out of them
• Keep the network of internal Measurement Champions informed and engaged to promote our work and also support early enquiries - they’ll be your eyes and ears
• Maintain up-to-date KPI records and report regularly to the business (number of client projects, ROI/ revenue return, benchmarks/headlines)
• Build and maintain a library of case studies, benchmarks and findings
• Share the cool stuff we’re doing via regular MIT updates and LinkedIn posts

Skills you’ll need (minimum criteria)

• At least 2 years project management experience, with proven ability to run multiple projects simultaneously to deadline
• Proven experience of using project management tools such as Airtable to keep projects on track without process becoming an end in itself
• Knowledge of the marketing and advertising landscape, including how agencies work, why advertisers invest, and their options
• Ability to communicate complex concepts simply to educate and influence internal stakeholders
• Curiosity and a “have-a-go” mindset – comfortable working in ambiguity

Other things we’re looking for (key criteria)

• You have used some platform ad products to advertise eg (YouTube, search, Meta etc). As part of that you may have picked up some knowledge of how marketing effectiveness is done e.g. you know how Google does brand lift and conversion lift studies, what a view-through conversion is and why last-click is still so pervasive
• Understanding Marketing Mix Modelling (MMM) would be advantageous
• Familiarity with web analytics platforms - you may have played with Google Analytics - even if just the front end, and used it to get basic insight like how many visitors per day
• Awareness of media data – e.g. know what BARB/ Techedge is, why TV trading in the UK means you don’t always get the spots you want and when it’s safe to add TVRs together

Closing date: 22nd August 2025

Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We’d encourage you to apply as soon as possible if interested.