Senior Commercial Insights Manager

The Role

12 months FTC

Main purpose of the role:

ITV is undergoing a digital transformation with data and insight at the centre of change. ITV Insights leads the business in putting insight into every key decision (e.g., identifying what content to commission, which audiences are most commercially attractive, and how to optimize products to improve view-through rates).

As a key player in helping the ITV commercial teams drive revenue, you will provide best-in-class, intelligent, creative, and inspirational consumer research and insights to inform decision-making. Working closely with sales teams across the commercial department (including partnership sales, trading, BE Studio, and client strategy and planning), this role delivers curated insights and introduces a variety of techniques as appropriate (research, analytics, and data science). You will act as a catalyst for driving commercial revenue, demonstrating the effectiveness of advertising across ITV’s portfolio of TV channels and digital platforms (ITVX and YouTube), and communicating insights effectively to internal and external stakeholders.

Specific responsibilities:

• Lead on Key Regular Reporting: Provide the charts and insights that underpin critical regular reports such as the Monthly Debrief and Killer Stats as well as regularly present updates on these across the business.
• Bespoke Project Leadership: Lead on major effectiveness and thought leadership studies across their whole life cycle from commissioning to presenting results
• Client and Roadshow Presentations: Represent Commercial Insights at client and agency presentations for specific commercial roadshows and webinars that demonstrate the breadth of ITV’s commercial opportunities
• Measurement Innovation: Coordinate strategic projects related to digital measurement, including meta-analysis of YouTube effectiveness studies and cross-platform measurement using Audience Project data.
• Lead on developing new approaches to measuring campaign effectiveness with a focus on brand effects.
• Automation and Dashboard Creation: Work hand in glove with the Commercial Insights data analyst on initiatives to identify opportunities for optimising and automating reporting.
• Complex Data Analysis: Utilize advanced analytical skills on complex datasets (e.g. Barb, ITVX 1P server data) to leverage insights that drive commercial revenues
• Work with other domains to realise synergies and consistency between teams
• Help foster a culture of curiosity, continuous learning and innovation within the Insights team
• Help the development of career paths and development programs for talent within the team

Abilities and Characteristics required:

• Strong experience in the full range of commercial research techniques and audience and effectiveness measurement approaches– both qualitative and quantitative, traditional and digital.
• A good understanding of existing TV audience measurement (Barb and others) and the challenges and opportunities within audience measurement more broadly
• Have a proactive and innovative mindset, with a strong commitment to staying updated on emerging data techniques and methodologies. Being open to exploring and integrating new techniques is crucial to complement and improve our existing insights
• Proven as a skilled, dynamic and amenable communicator whether in person, as a presenter, or on the page.
• A good understanding of ITV’s place in the wider television and streaming market.
• Passionate about TV and Streaming media.
• Be able to think imaginatively and creatively about the issues facing ITV and its audiences, as well as the wider market.
• Proven interpersonal, relationship building and communication skills both within own teams and wider within the business.
• Have initiative as well as proven organisational and workflow management abilities – the ability to manage multiple streams of work and hit deadlines is important.
• Proven TV industry experience
• Experience in insights and data management roles