Senior Marketing Manager (6 months FTC)

The Role

The role

ITV Studios is a global home for handpicked individuals with the freedom to deliver the unexpected every day. With incredible shows like The Voice, Love Island, Line Of Duty, Queer Eye and Vigil, we have 60+ labels in 13 countries and 90,000+ hours in our catalogue.

Our Marketing team sits at the heart of ITV Studios, ensuring our brands and shows stand out in a highly competitive international market.

The Senior Marketing Manager is a key role within the team, working closely with the SVP to shape and deliver the annual marketing strategy for the Unscripted business within Global Partnerships. The focus is on delivering integrated, high-impact campaigns that drive brand visibility and support commercial performance.

Main responsibilities

UNSCRIPTED

• Work with the SVP to develop and deliver the annual Unscripted marketing plan, aligned to Global Partnerships priorities and commercial targets.
• Deliver impactful trade marketing campaigns that position ITV Studios as a leading global supplier of Unscripted content, supporting both new titles and catalogue.
• Build strong relationships with Sales, Creative, Production and Content teams, as well as key clients and production partners, to ensure marketing activity aligns with commercial priorities.
• Lead the development of marketing materials across artwork, advertising, AV, Catalogues and digital — writing clear creative briefs and managing agencies through to delivery.
• Oversee marketing plans for priority titles and catalogue collections, ensuring alignment with Global Content and Strategy teams and inclusion in go-to-market materials.
• Manage campaign delivery end-to-end, including budgets, approvals and rollout.
• Work with Digital Products, Social and CRM teams to shape B2B content strategies, including planning, scheduling and delivery.
• Partner with Sales teams to deliver key initiatives, including trade marketing, PR, customised pitches and sales events.
• Develop quarterly trade campaign plans focused on driving engagement with key buyers and customers.
• Lead marketing activity for key international markets and events, including Unscripted Festival and MIPCOM.
• Maintain a clear, up-to-date marketing calendar across key markets and territories.
• Manage the Unscripted marketing budget, including tracking and forecasting
• Manage and support a Marketing Apprentice to deliver against the Unscripted marketing plan.
• Support the SVP Global Marketing & Creative and wider team on key projects and initiatives.

Skills you’ll need (minimum criteria)

• Proven track record in marketing, ideally within a media or entertainment environment
• Strong project management skills, with the ability to manage multiple priorities
• Experience managing and developing team members
• Good knowledge of the international TV and content distribution industry is desirable
• Strong experience in branding and franchise/brand management
• Excellent stakeholder management and interpersonal skills, with experience working across multiple teams and international markets
• Experience working with international broadcasters and global brands
• Strong experience briefing and managing agencies, and delivering design and video production projects to deadline.

Other things we’re looking for (key criteria)

• Strong written and verbal communication skills
• Highly organised, with excellent attention to detail
• Confident, proactive team player with a positive, can-do approach