Senior Marketing Manager (Campaigns)

The Role

12 month fixed term position

The role

This role sits in the M&E Marketing team and plays a vital role developing upper funnel marketing campaigns which drive business KPIs across Broadcast and Streaming.

The Senior Marketing Manager will be responsible for developing bold and impactful campaigns leveraging our brand and priority content, in order to drive upper funnel marketing outcomes, ensuring ITV remains relevant, talked about and ultimately, watched and considered by millions.

The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery and Publicity teams, developing best in class campaigns rooted in consumer insight.

This person will be focussed on crafting insight rich, single-minded marketing briefs with distinct hooks that inspire our creative and media strategists.

A close working relationship with commissioning and production teams will also be vital, building marketing’s reputation and ensuring hero content is leveraged to maximise effect.

A passion for both creativity and effectiveness will be key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.

Main responsibilities

• Create the strongest foundations for priority campaigns by constructing best in class Marketing briefs rooted in insight about the content, brand, audience, market and culture - with a distinct and single-minded hook.
• Work closely with colleagues in Media, Creative, Delivery and Publicity,forming an agile squad to develop priority campaigns from inception through to final analysis.
• Build strong relationships with the ITV genre commissioning teams, working with them to ensure content ‘ammunition’ is utilised to maximum effect.
• Work with the Marketing Insight team to ensure the latest audience and market insights are embedded in all campaign briefs and that campaign tracking is in place to ensure the impact of all activity can be understood.
• Ensure that all campaign learnings are captured and used to inform future activity, constantly striving to maximise the impact of all marketing investment.
• Work closely with the Brand team to ensure all marketing activity delivers against our brand positioning and tone of voice.

Skills you’ll need (minimum criteria)

• An exceptional brief writer that transforms business challenges and complex content propositions into simple, clear and brilliant marketing briefs, rooted in data and insight.
• Evidence of ability to develop creatively ambitious cross-media campaigns which spark conversation, excite audiences and ultimately drive viewing.
• Proficient at managing multi-million pound paid media plans in conjunction with a large-scale external media agency.
• Knowledge of the UK TV/Streaming landscape and ITV’s position within it,
• including the latest changes in viewing trends and content discovery.

Other things we’re looking for (key criteria)

• Demonstrable experience of working in a fast-paced environment, with the
• ability to manage multiple projects at one time.
• Strong communication skills with the ability to clearly articulate insights, concepts and creative feedback and excite others about your ideas and plans.
• Highly effective at working with many different disciplines across an organisation and forging influential and mutually beneficial relationships routed in trust.
• Evidence of ability to build strong stakeholder relationships and able to influence effectively including robustly defending a proposed approach.
• An outcome-focused mindset with an understanding of how to measure the impact of marketing activity.
• A passion for continual improvement and communicating learnings and marketing effectiveness.