Senior Product Designer, Product Growth

The Role

12 Month Fixed-Term Contract

Senior Product Designer, Growth

We’re looking for a Senior Product Designer, Growth to join our Streaming, Interactive & Data team and play a key role in shaping how millions of viewers discover, subscribe to and engage with ITVX.

Reporting to the Head of Product Design, you’ll be a key member of a cross-functional product group focused on driving growth across ITV’s streaming ecosystem.

As a Senior Growth Designer, you sit at the intersection of psychology, data and UI/UX. Your mission is to identify friction in the user journey and run high-velocity experiments to eliminate it. You’ll be a specialist in the "First Mile" of the user experience, optimising the paths that prospect and lapsed viewers take to discover value, convert and remain engaged with our streaming ecosystem.

The team

Join ITV’s Streaming, Interactive & Data division at an exciting moment of growth as we continue to evolve our premium subscription and Direct-to-Consumer (DTC) experiences.

Our product teams sit at the heart of ITVX — shaping how millions of viewers discover, subscribe to and engage with our streaming products. We blend creativity, technology and data to build experiences that feel effortless, intuitive and premium.

If you love solving complex user problems, thrive on experimentation and want your work to directly impact growth at scale, this is a brilliant place to do it.

Responsibilities:

• Hypothesis Led Design: Lead design initiatives from a test and learn perspective. You will define design solutions starting with a hypothesis and a success metric rather than just a feature list.
• Funnel Optimisation: Deeply analyse the end to end user journey, from landing pages and registration to the subscription lifecycle, identifying and solving for drop off points.
• Rapid Experimentation: Design, prototype and help launch A/B and multivariate tests. You are comfortable balancing scrappy versions for fast learning with polished designs for global scaling.
• Behavioural Design: Apply behavioural economics and psychology, such as nudges, social proof and cognitive ease, to drive user activation and long term retention.
• Cross Functional Collaboration: Partner closely with Product Managers, Data Analysts and Engineers to prioritise the experimentation backlog and interpret user behaviour.
• Full Stack Execution: Own the process from low fi wireframes used for rapid testing to high fidelity, polished UI that maintains a premium brand feel across Mobile, Web and Connected TV (CTV).
• Growth Patterns: Contribute to our Design System by developing Growth Patterns, which are reusable and scalable components for onboarding, upsells and cross-sells.
• User Activation: Redesigning onboarding flows to ensure users reach their value moment immediately.
• Conversion and Monetisation: Optimising the checkout and transaction experience to reduce friction and increase subscriber value.
• Retention Loops: Designing engagement triggers and re-engagement flows to bring users back into the experience.
• Platform Integration: Enhancing the user journey across partner platforms to ensure a seamless entry point into our services.

Skills you’ll need (minimum criteria)

• Extensive experience in a Product Design (UX/UI) role, with a portfolio demonstrating measurable growth impact.
• Experience working with growth frameworks such as Acquisition, Activation and Retention funnels.
• Strong multi-platform design expertise across iOS, Android and Web.
• Advanced Figma and prototyping skills, including interaction and motion design.
• Experience working in Agile or Squad-based environments alongside Engineering and Data teams.

Other things we’re looking for (key criteria)

• An experimental mindset, comfortable testing ideas and learning quickly from results.
• Data-informed thinking; able to interpret dashboards and translate insights into design solutions.
• A strong interest in user behaviour and understanding the why behind the click.
• Ability to balance speed with quality; knowing when to move fast and when to craft pixel-perfect detail.
• A confident communicator who can clearly articulate the business value of design decisions to stakeholders.
• Experience designing for Connected TV platforms (e.g. Apple TV, Fire TV, Roku) (nice to have)
• Motion design experience, including Lottie or similar tools to enhance engagement (preferrable)