VP, Brand Solutions

The Role

The role

The Vice President, Brand Solutions is a senior commercial leader responsible for building, scaling, and managing a new multi-million–pound global revenue stream for ITV Studios. This leadership role will develop and drive strategic relationships with global media agencies, brand partners, and top-tier advertisers, with a specific focus on driving high-value investment from the world’s largest agency groups.

The VP Brand Partnerships will architect global partnership packages, respond to global agency briefs, pitch major multi-market commercial solutions, and create premium partnership opportunities around ITV Studios’ most recognisable and best-loved television IP.

In addition, they will collaborate with producers, creators, and internal creative teams to reimagine catalogue IP and co-develop new content franchises designed specifically for brand partnership. This role requires an exceptional commercial strategist with deep experience in a rights-driven media business (ideally TV), extensive global agency relationships, and a proven ability to build and scale commercial partnership lines from the ground up.

Main responsibilities

Global Media Agency Leadership

• Serve as the primary senior contact for ‘The Big Six’ global media agency holding companies.
• Build, nurture, and deepen relationships with senior decision-makers within agency investment, strategy, content, and partnerships teams.
• Establish Studio55 at ITV Studios as a must-have partner within global agency ecosystems.
• Drive high-value, multi-market investment conversations aligned to agency priorities and advertiser demand.

Global Package Development & Commercial Strategy

• Build global, multi-IP commercial packages combining broadcast, digital, social, creator-led, experiential, and product licensing rights across ITV Studios.
• Lead development of innovative brand partnership products that leverage:
  • Tentpole unscripted entertainment brands
  • Factual and scripted global formats
  • Catalogue IP reimagined for brands
  • Creator collaborations and new content franchises
• Create packages with rights frameworks that are globally scalable, commercially compelling, and contractually robust.
• Deliver fully costed, margin-positive commercial models.

Partnership Pitching & Revenue Delivery

• Lead proactive global pitches to agencies and brand partners.
• Respond to incoming RFPs and international agency briefs with best-in-class commercial solutions.
• Build persuasive storytelling and high-impact pitch materials that position ITV

Studios as a global premium partner.

• Own revenue delivery and growth targets global brand partnerships within Studio55.

Brand & Client Leadership

• Manage senior relationships with global brand partners across key categories (FMCG, tech, automotive, retail, finance, lifestyle, etc.).
• Identify whitespace opportunities and new sectors for international growth.
• Champion the role of content, IP, and creator-led storytelling in brand-building.
• Deliver partnership solutions that meet client marketing objectives while maximising ITV Studios’ commercial value.

Creative Collaboration & Content Development

• Work with VP Brand Integrations, producers, format teams, creative executives, and external creators to:
  • Reimagine catalogue IP for brand integration
  • Facilitate new content opportunities specifically for brands
  • Develop talent-led formats and social-first storytelling for brand partners
• Translate brand briefs into viable content solutions that maintain editorial integrity and audience value.

Rights & Contractual Excellence

• Apply expert understanding of rights-based media businesses to ensure:
  • Global licensing, distribution, format, and commercial rights are respected
  • Partner solutions are legally, creatively, and commercially tenable
• Work closely with legal and commercial affairs on rights structures, deal terms, and contract frameworks.

Internal Leadership & Cross-Functional Collaboration

• Work closely with the two VP Brand Integrations and the broader Brand Licensing leadership team to develop solid RTBs
• Engage and inspire global creative and production teams, format sales, digital studios, and country-level commercial teams.
• Build internal alignment around partnership opportunities, emerging agency needs, and commercial shifts.
• Provide strategic guidance to senior stakeholders across ITV Studios.
  Contribute to broader Global Partnerships leadership initiatives and long-term planning
  

Skills you’ll need (minimum criteria)

• Extensive experience in global brand partnerships, media agency leadership, rights-based media, TV networks, or content-led commercial strategy and sales.
• Deep, existing relationships across major global agency networks.
• Proven success in building multi-million–pound partnership revenue lines from scratch.
• Strong understanding of rights frameworks, distribution models, format licensing, and global content ecosystems.
• Demonstrated ability to pitch and close seven-figure+ brand partnership deals.
• Exceptional commercial acumen and sophisticated negotiation skills.
• Fluent in the language of brand strategy, investment, creative content, and media planning.
• Strong experience developing content‐based solutions for major advertisers.
• Ability to work with senior creative, production, and format development teams.
• Comfortable operating at C-suite/board level.

Other things we’re looking for (key criteria)

• Visionary commercial leader with entrepreneurial spirit and resilience.
• Highly credible with global agencies and brand CMOs.
• Strong storyteller with exceptional pitch presence.
• Collaborative yet highly self-sufficient.
• Creative thinker with a strategic mindset and rigorous commercial discipline.
• Passionate advocate for global IP, storytelling, and content-driven brand solutions.